BCCI and Paytm: Will the troubled waters of the cricketing world prove troublesome for Paytm?

Paytm, the slowly becoming popular Indian e-commerce website, grabbed the sponsorship rights for India’s home cricketing season from 2015-19 in a deal worth INR 203 crore with the BCCI.

Although the deal seems to be a favorable one for the BCCI as it saw an increase of INR 40 Lakhs from its previous deal with Micromax, looking at the facts such as the growing concern about the IPL’s brand image and the fact that the BCCI earns a large amount of revenue from the IPL, and the rise of other sporting leagues in India casts a shadow on whether the deal with the BCCI will prove as profitable for Paytm as it aspires to. Continue reading

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